And are we ready to embrace it? “Imagine that you could simply put on a helmet and know how to do any job in the world” This phrase has stuck with me ever since I attended the Web Summit in Dublin last November. With Augmented Reality (AR) we are faced with a new reality. A reality where many of the things we consider…
Tag Archive for Culture
Trust in a digital world
Emotions are key factors in any buying process and especially in the digital buying process. Whenever we buy something we make a risk assessment. Buying online complicates that assessment. Since we don’t have the physical product in our hands we base our risk assessment on feelings of security and trust. Being able to trust a brand matters even more if…
Is social media losing its social?
Inspired by a debate on my favorite Twitterchat the #SMXChat, I have decided to write a post about what it was that provoked me to engage with social media on a more professional level. Even though I have studied digital communication and social media for many years now, a lot of people would still consider me to be a novice…
3 reasons why riding the social media trend waves might harm your brand
The social media landscape is booming with trends. Everyday a new video goes viral and new trends are born. I understand the temptation on jumping the trend and enjoying the ride. It is a quick way of gaining attention and likes. But then what? -On to the next trend? This kind of behaviour won’t do your brand any good,…