Do you trust Trustpilot, Yelp and comparable recommendation services? A couple of days ago I took part in a sales and marketing workshop with a speaker and 29 highly educated people from different branches. During the discussion on how businesses could and should use social media as part of their sales and retention strategy the speaker raised the issue of…
Trust
Trust in a digital world
Emotions are key factors in any buying process and especially in the digital buying process. Whenever we buy something we make a risk assessment. Buying online complicates that assessment. Since we don’t have the physical product in our hands we base our risk assessment on feelings of security and trust. Being able to trust a brand matters even more if…