Marketing

The User Mine Method

Using User Mines in Marketing

The User Mine Method Don’t be everywhere – Be where it matters to your business.   Last month I asked my LinkedIn and Twitter connections if they had ever used ’The User Mine Method’ in their marketing or go-to-market strategies. To my surprise, most didn’t know what it was. As a business (and this is especially true for start-ups) being…

Which Social Media platform is the best choice for my business?

The use of different Social Media platforms for different purposes In my last post I wrote about why your marketing and communication strategy should be Omni-channel. The overall strategy is important but so are the strategies and tactics regarding the different channels. Today there’s no way around it. Your customers and prospects spend a lot of time on social media;…

We’re on Social Media so do we really need an Omni-channel Marketing Strategy?

The last couple of weeks I have listened to a lot of arguments over which marketing platform is the best for marketing and sales. I have heard arguments like “Facebook has the best reach so they win”, “TV still has the most viewers” and “Video creates the most engagement therefor YouTube is the best”. Well guess what. You are wrong!…