The User Mine Method Don’t be everywhere – Be where it matters to your business. Last month I asked my LinkedIn and Twitter connections if they had ever used ’The User Mine Method’ in their marketing or go-to-market strategies. To my surprise, most didn’t know what it was. As a business (and this is especially true for start-ups) being…
Digital Media
Will Augmented Reality Redefine Reality?
And are we ready to embrace it? “Imagine that you could simply put on a helmet and know how to do any job in the world” This phrase has stuck with me ever since I attended the Web Summit in Dublin last November. With Augmented Reality (AR) we are faced with a new reality. A reality where many of the things we consider…