culture

Trust in a digital world

Emotions are key factors in any buying process and especially in the digital buying process. Whenever we buy something we make a risk assessment. Buying online complicates that assessment. Since we don’t have the physical product in our hands we base our risk assessment on feelings of security and trust. Being able to trust a brand matters even more if…

What are the consequences of Social Media (self) censorship?

When we want to know something we go online. All the answers are there just waiting for us to discover them. Or not! What we see online is a reflection of ourselves and the people we surround ourselves with, also known as the filter bubble. We all know that google searches are personalized to give us what we usually seek…