Communication

Which Social Media platform is the best choice for my business?

The use of different Social Media platforms for different purposes In my last post I wrote about why your marketing and communication strategy should be Omni-channel. The overall strategy is important but so are the strategies and tactics regarding the different channels. Today there’s no way around it. Your customers and prospects spend a lot of time on social media;…

What are the consequences of Social Media (self) censorship?

When we want to know something we go online. All the answers are there just waiting for us to discover them. Or not! What we see online is a reflection of ourselves and the people we surround ourselves with, also known as the filter bubble. We all know that google searches are personalized to give us what we usually seek…

Talk is cheap?

Unless it’s the right kind! In the social media age our connections are no longer restricted to family, friends, neighbors and coworkers. Now we are all part of several different and village-like online communities. These online communities are formed on a common set of interests, and like old fashioned villages, they too consist of leaders, influencers, followers, rebels, pleasers, gossipers…