We’re on Social Media so do we really need an Omni-channel Marketing Strategy?

The last couple of weeks I have listened to a lot of arguments over which marketing platform is the best for marketing and sales. I have heard arguments like “Facebook has the best reach so they win”, “TV still has the most viewers” and “Video creates the most engagement therefor YouTube is the best”. Well guess what. You are wrong!…

What are the consequences of Social Media (self) censorship?

When we want to know something we go online. All the answers are there just waiting for us to discover them. Or not! What we see online is a reflection of ourselves and the people we surround ourselves with, also known as the filter bubble. We all know that google searches are personalized to give us what we usually seek…

Talk is cheap?

Unless it’s the right kind! In the social media age our connections are no longer restricted to family, friends, neighbors and coworkers. Now we are all part of several different and village-like online communities. These online communities are formed on a common set of interests, and like old fashioned villages, they too consist of leaders, influencers, followers, rebels, pleasers, gossipers…