The User Mine Method

Using User Mines in Marketing

The User Mine Method Don’t be everywhere – Be where it matters to your business.   Last month I asked my LinkedIn and Twitter connections if they had ever used ’The User Mine Method’ in their marketing or go-to-market strategies. To my surprise, most didn’t know what it was. As a business (and this is especially true for start-ups) being…

Trust in a digital world

Emotions are key factors in any buying process and especially in the digital buying process. Whenever we buy something we make a risk assessment. Buying online complicates that assessment. Since we don’t have the physical product in our hands we base our risk assessment on feelings of security and trust. Being able to trust a brand matters even more if…

Which Social Media platform is the best choice for my business?

The use of different Social Media platforms for different purposes In my last post I wrote about why your marketing and communication strategy should be Omni-channel. The overall strategy is important but so are the strategies and tactics regarding the different channels. Today there’s no way around it. Your customers and prospects spend a lot of time on social media;…